Designing for a multicultural society

What is your advice for recent graduates in the transportation design field?

I think more designers have to understand the value of society and the people they are creating the vehicles for. Without knowing that, it makes no sense to create just a shape for a vehicle. Designers have to open their minds to other peoples and societies. They must have empathy for other people and other cultures, and remember that it’s not only their own culture that their designs will be serving.

Shiro Nakamura – senior vice president and design director for Nissan Motor Co., Ltd. in Tokyo

From:: Outer Circle interview with Shiro Nakamura::


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