A Visit to Reebok – Canton Massachusetts, Learning about the Reebok Story

A few months ago I had the opportunity to visit Reebok North America; in my visit I learned a lot about Reebok’s history and potential.IMG_2296Reebok has seriously gone after the CrossFit market and sport, and it was exciting to see the workout center where some of the product gets tested.IMG_2294IMG_2297IMG_2302IMG_2315

In all the buildings there are a lot of great architecture, what I really liked was how the track weaves in and out of the buildings.IMG_2322

Another nice feature is how the main entrance has a little round island where the car or shuttle pulls up to a small bridge entrance to the building.IMG_2300

It’s common to see workout spaces in the middle of hallways or center of buildings.IMG_2305

A nice history wall showing Reebok from the very beginning.IMG_2306

I had no idea that Reebok is a gazelle, now I see where the brand got it’s name. Here Reebok has a great opportunity to tell more of the brand’s story and heritage through the inspiration of the animal and the founders that brought the brand to the US.IMG_2308

The brand started with a running shoe, I had no idea. Now running is something the brand doesn’t do very much of. It’s a bit sad to see a brand go away from it’s origins. Here is another opportunity to tell an inspirational story to the consumer.IMG_2309

I remember 20 year ago watching the US Olympic team wear the Reebok jumpsuit. It was an iconic image to see Michael Jordan and the team wear this suit.IMG_2310 Reebok was all about innovation like this classic pump, now it’s hard to tell what innovation really is.IMG_2311IMG_2312IMG_2478

Reebok was very welcoming in my visit and tour of their facilities and design space, and very generous with this thank you gift. Overall, Reebok is making steps to define their brand image and direction, but it still has great potential in telling the consumer a great story if they revive their heritage. At least in the West Coast, their brand story gets lost among the other footwear giants.

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